Walmart Grocery is a fast-growing digital startup within the world’s largest grocery retailer. During the launch phase, I was hired to develop a fresh Millennial voice that stays true to the trusted Walmart brand.

My excellent creative team was tasked with covering every touchpoint, from website and UX to social, email—even packaging and OOH. Across it all, I harnessed data to boost performance and turn online and offline interactions into seamless experiences.

© 2016 Madeline Nusser